The Associated Press is reporting that the NFL has fined Chicago Bears linebacker Brian Urlacher a whopping $100,000 for wearing a hat of a sponsor not endorsed by the league during Super Bowl Media Day in February.

How ridiculous is this? I understand the intent of this rule. You want to dissuade players from becoming walking billboards during league functions (all the while being walking billboards themselves — notice the Reebok logo on his shoulder) but 100 grand? Yikes.

This entry was posted on Wednesday, April 18th, 2007 at 1:37 pm and is filed under Brian Urlacher, The NFL. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.